Reaching Audiences: A Guide to Media Writing (3rd Edition)

Yopp, Jan Johnson,McAdams, Katherine C.

ISBN 10: 0205359221 / ISBN 13: 9780205359226

Published by Allyn & Bacon, 2002

About this Item

Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_382953486

Bibliographic Details

• Title: Reaching Audiences: A Guide to Media Writing (3rd Edition)
• Publisher: Allyn & Bacon
• Publication Date: 2002
• Language: English
• ISBN 10: 0205359221
• ISBN 13: 9780205359226
• Binding: paperback
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.