Reaching Audiences: A Guide to Media Writing
Jan Johnson Yopp; Katherine C. McAdams; Ryan M. Thornburg
Language: English
Published by Pearson, 2009
- Softcover
- Used
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix
AbeBooks seller since May 14, 2010
Condition: Used - Good
US$ 7.10
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G0205693105I3N00
- Title
- Reaching Audiences: A Guide to Media Writing
- Author
- Jan Johnson Yopp; Katherine C. McAdams; Ryan M. Thornburg
- Publisher
- Pearson
- Publication year
- 2009
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0205693105
- ISBN 13
- 9780205693108
- Edition
- 5th or later Edition
- Item weight
- 1.06 pounds
"Synopsis" may belong to another edition of this title.
From the Back Cover
Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media.
This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today's ever-changing media environment, this book is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.
"About the title" may belong to another edition of this title.
ThriftBooks-Phoenix
Phoenix, AZ, U.S.A.
AbeBooks seller since May 14, 2010
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