Reaching Audiences: A Guide to Media Writing
Yopp, Jan Johnson; McAdams, Katherine C.; Thornburg, Ryan M.
Language: English
Published by Pearson, 2009
- Softcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
AbeBooks seller since September 20, 2024
Condition: Used - Fair
US$ 7.80
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Add to basketItem description from seller
Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Seller Inventory # SEWV.0205693105.A
- Title
- Reaching Audiences: A Guide to Media Writing
- Author
- Yopp, Jan Johnson; McAdams, Katherine C.; Thornburg, Ryan M.
- Publisher
- Pearson
- Publication year
- 2009
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0205693105
- ISBN 13
- 9780205693108
- Edition
- 5th or later Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media.
This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today's ever-changing media environment, this book is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.
"About the title" may belong to another edition of this title.
Goodwill of Greater Milwaukee and Chicago
Racine, WI, U.S.A.
AbeBooks seller since September 20, 2024
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