Read This First: The Executive's Guide to New Media-from Blogs to Social Networks
Language: English
Published by iUniverse, 2009
- Softcover
- Used
Seller: De Boeken van Wouter, Amsterdam, Nederland, NetherlandsDe Boeken van Wouter
AbeBooks seller since March 26, 2025
Condition: Used - Good
US$ 9.52
Quantity: 1 available
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Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood: May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. ON 28-3 310519.
Seller Inventory # 9781440166853
- Title
- Read This First: The Executive's Guide to New Media-from Blogs to Social Networks
- Author
- Ploof, Ron
- Publisher
- iUniverse
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1440166854
- ISBN 13
- 9781440166853
If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First.
You will learn:
*Why you can no longer control your brand and why you shouldn't try.
*Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
*How New Media is the most measurable medium in the history of corporate communications.
*Case studies of real companies, big and small, using Social Media.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
De Boeken van Wouter
Amsterdam, Nederland, Netherlands
AbeBooks seller since March 26, 2025
Shipping rates from Netherlands to U.S.A.
| Item | 7 to 25 business days | 5 to 14 business days |
|---|---|---|
| First item | US$ 52.20 | US$ 74.24 |
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Store description
We are a professional second-hand bookstore from Amsterdam, the Netherlands. We believe in the second-life of books. In our wide range we have both rare and less rare books. However, for us, every book is equally special.
Specialty
All kinds of second hand booksSeller's business information
Wolk Media en Entertainment
Maasstraat, 81A
Amsterdam, Netherlands 1078HG
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