Readings in Account Planning - 2nd Edition

Hart Weichselbaum

ISBN 10: 1887229221 / ISBN 13: 9781887229227

Published by Copy Workshop, 2017

Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # sun0000045125

Synopsis:

UPDATED - NEW EDITION! Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of  Social Media Strategy: Marketing and Advertising in the Consumer Revolution,  this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.

About the Author: Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado.   He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.

Bibliographic Details

Title: Readings in Account Planning - 2nd Edition
Publisher: Copy Workshop
Publication Date: 2017
Binding: paperback
Condition: Good
Edition: 2nd Edition