Readings In Account Planning

Hart Weichselbaum

Language: English

Published by First Flight Books, 2017

1887229221 / 9781887229227

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UPDATED - NEW EDITION Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.

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Title
Readings In Account Planning
Author
Hart Weichselbaum
Publisher
First Flight Books
Publication year
2017
Condition
Good
Binding
Paperback
Language
English
ISBN 10
1887229221
ISBN 13
9781887229227
Edition
2nd Edition

World of Books Inc

Montgomery, IL, U.S.A.

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AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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