Readings in Account Planning

ISBN 10: 1887229361 / ISBN 13: 9781887229364

Published by Routledge, 2008

About this Item

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.

Seller Inventory # mon0000862994

Bibliographic Details

• Title: Readings in Account Planning
• Publisher: Routledge
• Publication Date: 2008
• Language: English
• ISBN 10: 1887229361
• ISBN 13: 9781887229364
• Binding: paperback
• Condition: Acceptable

About this title

Synopsis

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

About the Author

Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado.  He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.