Readings in Marketing Strategy

Victor J. Cook Jr.; Jean-Claude Larreche; Edward C. Strong

ISBN 10: 0894261398 / ISBN 13: 9780894261398

Published by Scientific Pr, 1989

About this Item

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Seller Inventory # BSM.1CII4

Bibliographic Details

• Title: Readings in Marketing Strategy
• Publisher: Scientific Pr
• Publication Date: 1989
• Language: English
• ISBN 10: 0894261398
• ISBN 13: 9780894261398
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.