Ready, Tech, Go!: The Definitive Guide to Exporting Australian Technology to Europe

Are you an owner of a small technology business who wants to take your business to the European market? Do you find it hard to find practical information about how to get in front of (and convince) the right decision makers? Then you have come to the right place! Based on the experiences of numerous companies involved in the technology industry, this book is a definitive guide to growing and expanding your interests to international markets to ensure your long-term business survival. With more than 15 years’ sales experience in the European market and as a high achiever in the exporting field, Christelle Damiens understands that Australian SMEs are looking to grow internationally but that they often lack the time, as well as the financial and human resources, to make it happen. Over the past decade, she has developed a powerful 7-step exporting framework tailored specifically to the needs of high tech companies to enable them to export successfully to Europe. Ready Tech Go provides you with a practical step-by-step process to securing every milestone on your export journey while, at the same time, lowering risk and maximising results.

Christelle Damiens founded Exportia in 2006, shortly after she migrated from France to Australia. Prior to this, she had worked for six years in sales at IBM Paris. Christelle then made the decision to turn her back on a successful corporate career and return to her passion for international business (with a particular focus on small business). Christelle has an MBA from Edith Cowan University and a degree in business administration from the École de Management de Normandie. Christelle has been appointed French foreign trade adviser by the French Prime Minister and served in this role from 2010 till 2013. In 2008, her company was nominated for a Best Australian Small Business Award in its category.