Real Estate Rescue : How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value

Find Success in the Real Estate Market

“Tracy has nailed all the critical check-offs for successful buying or selling. It's a game changer for our industry." —Mauricio Umansky, founder/CEO of The Agency

#1 Bestseller in Moving & Relocation

Top residential real estate agent Tracy McLaughlin reveals how buyers and sellers can get the best price possible—by understanding how the real estate market really works.

Buying and selling houses. Because most people only enter the real estate market once a decade or less, few really know how it works. The housing market elicits a lot of emotions, from excitement to anxiety. Oftentimes, this blinds us to the realities of how the market actually works. Tracy McLaughlin is here to help. From those buying their first home to sellers with some experience, this book is packed with essential advice.

A roadmap for buyers and sellers. In nearly all real estate sales, buyers and sellers leave behind thousands―or even hundreds of thousands to millions of dollars―on the table. As frightening as this reality is, it continually happens because one simple decision, among the countless made during the entire process, can greatly impact the outcome of the transaction.

Bridging the gap between information and expertise. Buyers and sellers have greater access to information and even the ability to direct the sales process, but most people still lack a key aspect: expertise. By presenting an inside view on sales, McLaughlin provides a guide for optimizing the sale and purchase of homes.

Inside find:

• Detailed guidelines for how to save money and make money
• Advice for finding the right real estate agent
• The real estate for dummies book every home buyer or seller needs

If you’ve looked for guidance in books such as Dream Home, Nolo’s Essential Guide to Buying Your First Home, or Home Buying Kit For Dummies, then you’ll find more of what you’re looking for in Real Estate Rescue by Tracy McLaughlin.

Raised in Marin County, Tracy graduated from U.C. Berkeley and went on to do graduate work in television journalism at Stanford University. Tracy worked for eight years as a reporter/anchor for various NBC affiliates around the country, proceeding to host her own international television show on travel and skiing. Tracy credits her background in journalism and communications for her ability to effectively present properties and negotiate transactions.

In 2006, Tracy founded Morgan Lane, a boutique brokerage in Marin County. In 2009, she and Mark McLaughlin bought Pacific Union International. Tracy helped brand, recruit for and grow the brokerage before selling her interest in it. Pacific Union became the 5th largest brokerage in the United States and was recently acquired by Compass.

Tracy has three children and is a very active, visible member of the communities in which she lives and works.

Kevin Lake has created transformative content for some of the world's most influential companies and extraordinary performers. Kevin is currently the chief creative officer of Finding Mastery, a media company founded by renowned sport and performance psychologist, Dr. Michael Gervais. Kevin previously founded Wired2Engage, connecting brands to the power of storytelling. Among other projects, he produced Gleason, a documentary that was shortlisted for the Academy Awards and Playing It Forward, a music series in partnership with Robert Downey Jr. to raise money and awareness for arts education in public schools.

A graduate of the London School of Economics and the University of California, Berkeley, Kevin and his family reside in Pacific Palisades, California. Kevin is passionate about rugby, high-performance, psychology, education, and the environment.