My Real Job Is Being an Artist: How to Produce a Body of Signature Art and Build the Foundation of an Art Business

"My Real Job is Being an Artist" by Aletta de Wal is a thorough common sense guide to the career path, the work and the business side of life as a working artist.•You’ll gain tools to create or further develop your own “signature style,” which will make your art more memorable and more marketable. •You’ll have a framework to build up your level of art production, so you can keep inventory levels high as demand for your work grows. •You’ll understand exactly what to expect as you enter and move through each of the three career stages of being a professional artist. •And while it’s not the sexiest part of being an artist, you’ll also learn how to set up and manage your art business — from record keeping and inventory systems, to tax and liability issues. (Oh the joy of deducting expenses!) The contents of "My Real Job is Being an Artist" are based on real world experiences – Aletta’s and the thousands of artists she’s had the pleasure and good fortune to know through her role as artist advisor for Artist Career Training.Aletta de Wal makes the business of art simpler and art marketing easier so artists can make connections and make sales. (And go back to making more art.)

Aletta de Wal makes the business of art simpler and art marketing easier so artists can make connections and make sales. (And go back to making more art.)

Equal parts artist, educator and entrepreneur, Aletta has worked with over 4000 artists in groups and 450+ individually. Her clients agree that she inspires them to do the work to be successful, provides the detail to take specific action and supports them through the ups and downs of life as a working artist.

To provide high quality Artist Career Training programs, services and products, Aletta draws on her acknowledged experience in learning design, workshop delivery and performance improvement for corporations and small businesses. She also uses the eyes of an artist, the ears of a good listener, the words of a writer and a sense of rhythm. (Fun fact: Aletta began to learn to play electric bass 3 years ago.)

To learn more about Aletta's work, please watch the video here: artistcareertraining.com
(To see her on stage please click here and post a note about your favorite bass riff: facebook.com/aletta.dewal.9)