Synopsis
"Real Love is the single most powerful motivator in a leader's toolbox. Clear and unsentimental, this book is required reading for a profitable workplace."—Ken Blanchard, best-selling author of The One Minute Manager
In the vast majority of businesses, the expression "People are our most important asset" is little more than a plaque on the wall. The organizations that have actually put this principle to work, however, have demonstrated a consistent advantage over their competitors in the areas of employee retention, innovation, productivity, and profitability. Management experts are finally realizing that the development of "human resources" will be the key to business success in the foreseeable future, and in the words of one reader, "Real Love in the Workplace is the only book that explains what every person in the workplace needs most, as well as what we can do to provide it."
We're all instinctively aware that every human being has a primal need for love, but most of us fail to realize that this need continues into the workplace for every manager, direct report, CEO, vendor, consultant, board member, co-worker, and customer. If we don't address that primal need, all our attempts to optimize business indicators—productivity and profitability, for example—will be frustrated to a significant degree. If we do address that uniquely human need—if we do what's necessary to produce happy employees, managers, and customers—profits will naturally follow.
In Real Love in the Workplace, you will learn:
• How to become the kind of leader people will want to follow.
• How to create customers who are not just satisfied but eager to stay with your company.
• How to create a workplace with communicative, creative, cooperative, happy employees.
• How to eliminate—not just manage—conflict in the workplace.
• How to correct behaviors in a way that people will be eager to hear it.
About the Author
For twenty years, Greg Baer, M.D. was a highly successful surgeon, teacher, civic leader, and entrepreneur. But despite all his accomplishments, wealth, and respect, he felt empty and unhappy. He became a drug addict and nearly committed suicide. In his subsequent search for genuine happiness, he learned some principles that have changed the lives of hundreds of thousands. After Dr. Baer retired from one of the busiest solo eye surgery practices in the United States, he began a new career of writing, teaching, and speaking. He has so far written 17 books about relationships, marriage, and parenting, which have been translated into multiple languages, and published worldwide; produced the three-CD audio series, The Truth About Love and Lies; produced the six-DVD set (with Workbook) The Essentials of Real Love; produced the PBS television special, Real Answers, viewed nationwide; appeared on over 1500 radio and television programs from coast to coast in the United States; counseled personally with thousands of individuals and couples, profoundly changing their lives with the principles and power of Real Love; written thousands of blogs; conducted over 300 seminars and corporate trainings and delivered speeches to audiences around the world where he has taught the principles of Real Love; and developed a comprehensive website that offers Real Love education through video coaching, thousands of blogs, weekly video chats, support forums, and much more. An extensive Master Index is conveniently available to help you navigate through these resources. Dr. Baer and his wife, Donna, are the parents of seven children and live in Rome, Georgia.
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