Real Luxury: How Luxury Brands Can Create Value for the Long Term : How Luxury Brands Can Create Value for the Long Term

M. Pinkhasov, R. Nair

ISBN 10: 1137395567 / ISBN 13: 9781137395566

Published by PALGRAVE, 2014

About this Item

Neu neuware, importqualität, auf lager - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the luxury industry is facing and puts forward a brand new and practical model to revive and protect luxury brands, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the Slow Movement, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management.

Seller Inventory # INF1000428144

Bibliographic Details

• Title: Real Luxury: How Luxury Brands Can Create Value for the Long Term : How Luxury Brands Can Create Value for the Long Term
• Publisher: PALGRAVE
• Publication Date: 2014
• Language: English
• ISBN 10: 1137395567
• ISBN 13: 9781137395566
• Binding: Gebundene Ausgabe
• Condition: Neu
• Dimensions: 223W x 144H x 25D millimeters 223 millimeters width by 144 millimeters height by 25 millimeters depth
• Weight: 414 grams

About this title

Synopsis

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

About the Author

Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York.

Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.

Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.