Real Serious Stuff: It's What You Do.: Conversations on the Dignity and Value of Being a Small Business Owner

There is far more to being a small business owner than making payroll and trying to figure out how to get more customers. An owner impacts the lives of everyone who works in the company, their families and partners, the customers, the vendors, the suppliers, and the local community. Not to mention having to make payroll and get more customers.Yeah, that's in there, too.REAL SERIOUS STUFF describes the nature of being an owner: that it is far more than simply making a profit and growing a company. Leadership is at the heart and soul of every enterprise and great leadership is behind every great company.An owner can strive to build a business that is simply "good", or create a legacy that comes from building a "great" company. Good gets the job done, but greatness endures.For Bobby Burns, working with the men and women who start, build and run small businesses has been one of the greatest experiences of his life. His heart and my passion is with small business owners, entrepreneurs, and the entire legacy that is Small Business USA.And, yet, the clients that he has had the privilege to coach are also based in Canada, Brazil, Barbados, Kenya, Australia, New Zealand, Dubai, Ireland and the United Kingdom. Entrepreneurship is a worldwide endeavor. But they all share the same challenges, frustrations, and joys.In a world enamored with corporate rock stars such as Apple, Google, and others, it is important to remember that the bulk of the world’s business is made up of small-to-medium sized businesses.While the media gushes over 20-something multi-millionaire founders, most of the work being done is by nameless 40 and 50-somethings who may never become millionaires are have an IPO.What they want, for the most part, is summed up best by the old tagline used by EMyth Worldwide years ago: “More money, more time, more life.”