Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

Fried, Jason; Heinemeier Hansson, David; Linderman, Matthew

ISBN 10: 0578012812 / ISBN 13: 9780578012810

Published by 37signals, 2006

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0578012812.VG

Synopsis:

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

Bibliographic Details

Title: Getting Real: The Smarter, Faster, Easier ...
Publisher: 37signals
Publication Date: 2006
Binding: Soft cover
Condition: very_good