The Real Thing: Truth and Power at the Coca-Cola Company

Hays, Constance L.

ISBN 10: 081297364X / ISBN 13: 9780812973648

Published by Random House Trade Paperbacks, 2005

About this Item

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Bibliographic Details

• Title: The Real Thing: Truth and Power at the Coca-Cola Company
• Publisher: Random House Trade Paperbacks
• Publication Date: 2005
• Language: English
• ISBN 10: 081297364X
• ISBN 13: 9780812973648
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

The Real Thing is a portrait of America’s most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

About the Author

Constance L. Hays has worked as a reporter for The News and Observer in Raleigh, North Carolina, and, since 1986, for The New York Times, where she covered the food and beverage industry for three years. She lives in New York City with her husband, John A. Hays, and their three children.