The Real World Guide to Fashion Selling and Management
Language: English
Published by Fairchild Books, 2014
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
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Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1609019334I4N00
- Title
- The Real World Guide to Fashion Selling and Management
- Author
- Sherman, Gerald J.; Perlman, Sar
- Publisher
- Fairchild Books
- Publication year
- 2014
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1609019334
- ISBN 13
- 9781609019334
- Edition
- 2nd Edition
- Item weight
- 1.65 pounds
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate-not just keep up with-today's global marketplace.
New to this Edition:
- Expanded to cover professional selling in retail beyond fashion
- New sections on Business-to-Consumer (B2C) retail sales management
- New chapter digital and social media in sales including
- Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships
Instructor's Guide available
"Synopsis" may belong to another edition of this title.
About the Author
Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
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