Near fine in good dust jacket, in fresh mylar cover; small chip at bottom of jacket front near spine, tiny chip at top of jacket spine, toning to jacket edges, brown patching on front endpapers else a tight square unmarked copy in unclipped dust jacket; a second printing of the seminal advertising book, reportedly used as the basis for "Mad Men's" Don Draper and his ideaology.

Seller Inventory # 33231

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Bibliographic Details

Title: Reality in Advertising
Publisher: Alfred A. Knopf Publ., New York
Publication Date: 1961
Language: English
ISBN 10: 0394442288
ISBN 13: 9780394442280
Binding: Hardcover
Edition: Second Printing.
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns

"About this title" may belong to another edition of this title.

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David Kaye Books & Memorabilia
CA, U.S.A.

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David Kaye
David Kaye Books & Memorabilia
22733 Ventura Blvd.
Woodland Hills, CA 91364
USA
Tel: 818-224-4141 DavidKBooks@gmail.com

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