Reality in Advertising

Reeves, Rosser

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ISBN 10: 0394442288 ISBN 13: 9780394442280

Published by Knopf, 1961

Language: English

Condition: Used - Very good Hardcover

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Sold by John's books, New Haven, CT, U.S.A.

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Used - Hardcover

Condition: Used - Very good

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About this Item

First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket. In a Very Good slip case, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label shows light rubbing. Scarce in jacket and slip case. With publisher's prospectus laid in. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men.

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Bibliographic Details

Title: Reality in Advertising
Publisher: Knopf
Publication Date: 1961
Language: English
ISBN 10: 0394442288
ISBN 13: 9780394442280
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns

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