Paperback. Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity. Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Reality Check (Paperback)
Publisher: Kogan Page Ltd, London
Publication Date: 2025
Language: English
ISBN 10: 1398618748
ISBN 13: 9781398618749
Binding: Paperback
Edition: 2nd Edition
Condition: new

About this title

Synopsis

FINALIST: American Book Fest Best Book Awards 2025 - Business: Technology

Is immersive tech just hype, or your next strategic advantage?

Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value.

Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond.

You'll learn how to:

- Separate short-term trends from scalable, long-term XR applications

- Identify high-impact use cases to improve efficiency, productivity and engagement

- Integrate immersive tech into your business model with minimal disruption

- Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption

Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape.

Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage

About the Author

Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

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