Reality Check: How VR and AR Can Supercharge Your Business
Language: English
Published by Kogan Page, 2025
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 34.06
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Add to basketItem description from seller
2025. 2nd Edition. paperback. . . . . .
Seller Inventory # V9781398618749
- Title
- Reality Check: How VR and AR Can Supercharge Your Business
- Author
- Dalton, Jeremy
- Publisher
- Kogan Page
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1398618748
- ISBN 13
- 9781398618749
- Edition
- 2nd Edition
FINALIST: American Book Fest Best Book Awards 2025 - Business: Technology
Is immersive tech just hype, or your next strategic advantage?
Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value.
Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond.
You'll learn how to:
- Separate short-term trends from scalable, long-term XR applications
- Identify high-impact use cases to improve efficiency, productivity and engagement
- Integrate immersive tech into your business model with minimal disruption
- Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption
Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape.
Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.
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