A sample of the marketing concepts delivered in this book include an introduction to "Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one!
This easy-to-follow program will show you effective techniques for marketing your company including unique discussions on ""The Blue Red Test" , ""The Purple Cow" , ""The Scratch Out Drop In Test" and building a powerful ""Marketing MachineTM".
This might possibly be the most effective time you'll ever spend on marketing your company.
Mike Lieberman and Eric Keiles are two of America s most original and contrarian marketers. They have built their whole business on helping small business owners unthink the methods of advertising that large agencies promote. Instead, they developed their own methodology of Reality Marketing, which directly helps business owners looking to take their companies to the next level.
Previously available to their clients only, now they bring their tried and true marketing programs to everyone via this book, Reality Marketing Revolution. Throughout its pages, the book not only unveils and explains new marketing concepts, but provides exercises to help the reader crystallize this methodology into tactics they can use for their business right away. With its companion website, the tools are available if the business owner is willing to take the leap to a new kind of thinking...
Mike Lieberman and
Eric Keiles are two of America s most original and contrarian marketers. They have built their whole business on helping small business owners unthink the methods of advertising that large agencies promote. Instead, they developed their own methodology of Reality Marketing, which directly helps business owners looking to take their companies to the next level.
Mike Lieberman is a recognized expert in the area of strategic marketing, message creation and unique differentiation tactics. Together with his partner Eric Keiles, they coined the concept, Reality MarketingTM to describe how small- and medium-sized businesses utilize cost effective marketing tactics to achieve dramatic business growth.
Lieberman is the founder and President of Square 2 Marketing, Inc., a professional services company providing sales and marketing strategy and tactical creative execution for a diverse group of clients.
Eric Keiles is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Keiles, along with his partner Mike Lieberman, coined the concept, Reality MarketingTM to describe how small- and medium-sized businesses can utilize cost effective marketing tactics to achieve dramatic growth. He is the editor of a weekly newsletter reaching over 15,000 business owners and entrepreneurs focusing on this topic.
Keiles is the founder and Chief Marketing Officer of Square 2 Marketing, Inc., a professional services company providing sales and marketing strategy and creative/technical execution for diverse clients.
