How to Realize the Potential of Business Customer Communities : A case study fo a leading-edge pharmaceutical company

Language: English

Published by Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG, 2009

3838105117 / 9783838105116

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - In the past the core of business-to-business marketing was to create and transfer information about products and services to customers. Today, as a result of the Internet revolution, this information is becoming commonly available. Due to information transparency, traditional linear marketing and sales approaches - focused on transferring information to customers - are reaching their limits. In his thesis, Dr. Pablo Erat argues that organizations in the business-to-business sector can profit from a customer marketing and service approach that is based on the enabling of customer communities. Based on an in-depth case study, he identifies four major challenge areas and demonstrates how these can be addressed in order to create well functioning communities and improve the sales performance.

Seller Inventory # 9783838105116

Title
How to Realize the Potential of Business Customer Communities : A case study fo a leading-edge pharmaceutical company
Author
Pablo Erat
Publisher
Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3838105117
ISBN 13
9783838105116
Item weight
316 grams
Dimensions
220x150x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 68.98US$ 80.18
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Einbeck, Germany 37574