The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-tech)

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

Learn how to

• Discover which email marketing “rules” are obsolete--and when to break the rest
• Optimize every component of your message and campaign
• Drive list growth that translates directly into the top line
• Encourage opt-in by systematically simplifying signup
• Bring real humor and creativity back into your email
• Write a great main call to action--and great secondary and tertiary calls, too
• Take full advantage of tools ranging from QR codes to texting to grow your email list
• Make better technical decisions about prechecked opt-in boxes and other attributes
• Know when to deliberately introduce “imperfections” into your emails
• Use email marketing and social media to power each other
• Prepare for the short- and long-term futures of email marketing

DJ Waldow is an email marketing consultant, writer, blogger, speaker, and (now) author. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level. DJ has spent nearly 7 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.”

Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one andNo Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).