Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics Series)
Language: English
Published by Edward Elgar Publishing, 2016
- Hardcover
- New
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pp. 688.
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- Title
- Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics Series)
- Publisher
- Edward Elgar Publishing
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 178347887X
- ISBN 13
- 9781783478873
The research review discusses important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.
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Books Puddle
New York, NY, U.S.A.
AbeBooks seller since November 22, 2018
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