Title: I Don't Even Recognize You Anymore : The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Publisher: Nomos Verlagsgesellschaft
Publication Date: 2015
Language: English
ISBN 10: 3848715457
ISBN 13: 9783848715459
Binding: Soft cover
Condition: New

About this title

Synopsis

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

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