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Bibliographic Details

Title: Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA): Knowledge and Skills:Text, Analysis, Cases, Plans.
Publisher: - -
Publication Date: 1989
Language: English
ISBN 10: 025606668X
ISBN 13: 9780256066685
Binding: paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

About the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

"About this title" may belong to another edition of this title.

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WRAP Ltd
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