Recruiting in Healthcare: Unlocking The Methods and The Magic

Recruiting in healthcare is both a science and an art. Are you a manager frustrated by staffing? Are you an experienced recruiter who wants an edge in the market? Are you a new recruiter who wants success? Are you a member of the management team? This book covers recruiting in healthcare. We specialize in techniques for nursing and therapists but the same processes can relate to many healthcare professionals. Recruiting can be a science and when successful it also has a little magic. As a group, recruiters are reluctant to share the secrets of their success. This book will unlock many of the secrets of recruiting and enhance the techniques. I cover a multitude of topics that reveal the science, skill, and even some of the magic in healthcare recruiting. Topics include contrasting different methods, marketing to different generations, using and designing direct mail, cold calling methods, conducting the interview, and creating a recruiting plan... that works. The author is a successful entrepreneur and manager; as well as being a Physical Therapists. Dr. Steve Passmore has been involved in recruiting and sales for many years. He now shares that expertise in this book and in an in-service course available to professional meetings. If you are new to recruiting, an experienced recruiter, or a member of the team, you will benefit from understanding a disciplined approach to recruiting.

Dr. Steve Passmore graduated as a physical therapist in 1977 and has enjoyed a unique career. He has worked in hospitals, outpatient clinics, home health, rehab contract companies, and for the past 14 years in his own consulting company. His clinical years included experience in Management, Consultant for Advertising / Special Projects, Chief Operating Officer, Consultant for Recruiting, Clinical Vice President, and various other levels. His current company (Healthy Recruiting Tools) specializes in healthcare recruiting & software; plus a separate division (Focused Mailing Services) for direct mail advertising.