Recruiting and Retaining Party Activists : Political Management at the Grassroots

Robin T. Pettitt

ISBN 10: 3030478416 / ISBN 13: 9783030478414

Published by Springer International Publishing, 2020

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author's own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a 'retention enhancing campaigning environment' and what that involves.

Seller Inventory # 9783030478414

Bibliographic Details

• Title: Recruiting and Retaining Party Activists : Political Management at the Grassroots
• Publisher: Springer International Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 3030478416
• ISBN 13: 9783030478414
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 11D millimeters 216 millimeters width by 153 millimeters height by 11 millimeters depth
• Weight: 268 grams

About this title

Synopsis

This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

About the Author

Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.