The Red Pill Executive: A Framework to Transform Operations and Unlock the Potential of Corporate Culture

Through 15 years of intense practice, observation and analysis, Tony Gruebl, Jeff Welch, and Bryan Wolbert from the Baltimore-based management consulting firm, Think,  identified a powerful controlling force hiding in plain sight revealed within The Red Pill Executive.Every company has an invisible framework called culture. Red Pill Operators sense it where others are oblivious. Culture determines how business happens and what success looks like. Some cultures love growth; others, a perfect record in customer service. For some, it's sales or P&L―regardless of tanking satisfaction or turnover. With culture as their blueprint, Red Pill Operators shape their processes, tools, language, staff, and every other aspect to align―not just with the strategy and mission―but to the culture as it exists in time.
The Red Pill Executive offers operating executives and mid-market business owners fresh insight into the grooming of their frontline managers who carry out critical initiatives. This new paradigm unlocks massive potential for Operations Executives and their team members who have courage to embrace them. It showcases a new way of thinking that empowers operators to capture value and corrects the one-size-fits-all approach created by the project management industry in reaction to massive project failure. In The Red Pill Executive, Tony, Jeff, and Bryan use a straight-talking style and movie metaphors from The Matrix, Rocky, The Edge of Tomorrow, etc., to deliver their results in an engaging and readable style.

Tony Gruebl, Jeff Welch, and Bryan Wolbert are principles of Think, a 15-year-old, mid-market focused technology and operations executive advisory and consulting firm headquartered in Baltimore, Maryland. Together, they have over 75 years of experience in Operations, Technology, Finance, and Learning & Development. Tony is Think's President and a former COO and VP in the software industry. Jeff is an engineer by trade and an Agile Transformation Coach; and he has worked as a lead Learning Solution Architect for Pearson Performance, Vangent, and later PDRI. Bryan is the current COO of Think and leader of Think's Strategic Hiring and Government Services division. Tony and Jeff collaborated on their first self-published book, Bare Knuckled Project Management (BKPM).