Redefining Networking : How to Lead With Your Unique Value

When people hear the word “networking,” they often cringe. This book makes that reaction a thing of the past, as readers learn how to experience more effective networking by leading with the unique value that they can provide to others.

Networking has come to imply a transaction, and the available literature on networking focuses on transactional events, cocktail meetups, and going in with the intention of getting out. But what if instead of suiting up and passing out business cards, the focus was on contributing to others, starting with close circles of coworkers, customers, friends, and family? This longer-term versus transactional approach to networking is what makes this book unique, paired with the experience of author Monique Kelley, who’s built a career as a communications consultant for Fortune 50 and other global corporations with no advertising―solely through the network she’s cultivated for over 20 years. Illustrated with stories from her career, alongside perspectives from other professionals who know the power of true networking, this book shows that anyone, including those from underrepresented communities, can tap into this power and create demand for their skills and knowledge by depositing into relationships before withdrawing.

Professionals in all stages of their careers and students who are embarking on their career journeys, no matter their backgrounds or social styles, will learn how to build and foster genuine networks with this unique guide.

Monique Kelley is a professor at Boston University’s College of Communication, independent consultant, and business owner who provides corporate and product marketing communications leadership for Fortune 50 and global biopharmaceutical companies.