Redefining Risk & Return: The Economic Red Phone Explained

This book is the first attempt to re-define objective risk. It addresses the cost of running out of capital as a generalized cost syndrome and explains how it is possible to describe this cost in such a way as to give it practical, real-life significance for personal finances, company finances and the economy as a whole. The discussion begins by presenting an intuitive and useful definition of risk: the probability of prospective capital shortfall. From this point it establishes a risk theory and expands the work of major thinkers such as Frank Knight and John Maynard Keynes, and adds reserve capital as a new financial risk management tool, with an economic function that is different from savings. This book will be of interest to economists, politicians, and decision makers as well as to the general public.

Jesper Lyng Jensen is a risk professional with a broad range of experience in high risk industries such as Pharmaceutical R&D, Construction Mega Projects, and Oil & Gas Exploration and Production. Jesper also spent 6 years as consultant and independent risk researcher, which is also his current occupation.

Susanne Sublett graduated from Copenhagen Business School (CBS), Denmark, with a master’s degree in Economics. Having spent many years working in France in the wine industry, rising to the position of CFO, she returned to Denmark to begin a career in the credit risk industry. Today, Susanne works as a lead financial advisor in the global finance department of a major international IT company.