Redesigning Identity: Graphic Design Strategies for Success

Rockport Publishing, Judith Evans, Cheryl Dangel Cullen,

ISBN 10: 1564966240 / ISBN 13: 9781564966247

Published by Rockport Publishers January 2000, 2000

About this Item

Image is king. Ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals to the marketplace. Visual identity is a signature; learn how top firms redesign graphic signatures with success. Very nice clean, tight copy free of any marks.

Seller Inventory # 314748

Bibliographic Details

• Title: Redesigning Identity: Graphic Design Strategies for Success
• Publisher: Rockport Publishers January 2000
• Publication Date: 2000
• Language: English
• ISBN 10: 1564966240
• ISBN 13: 9781564966247
• Binding: Hardcover
• Condition: Used - Very Good
• Seller catalogs:
  • Graphic Design - Corporate Identity - Logos

About this title

Synopsis

Image is king.

And visual identity is its signature. How do top firms redesign this graphic signature without losing ground? Open these pages and explore twenty-five graphic redesign projects from an international group of designers: Take a state-of-the-industry look at identity programs that modernize, reposition, define, and spell renewed success.

Thirty profiles trace the process of redesigning a company’s graphic identity: before-and-after examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States.

About the Author

Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. The editor of Dynamic Graphics magazine, she frequently writes for Step-By-Step Graphics, PRINT, DesignNet, and other trade publications. She is author of Paper Graphics and Minimal Graphics.