Reducing Transactional Risk via Prototyping in Design Outsourcing

Language: English

Published by LAP LAMBERT Academic Publishing, 2015

365945849X / 9783659458491

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Design outsourcing is gaining popularity in many industries, such as electronics, air-craft, and automobile etc. Due to its innovative and unpredictable nature, design out-sourcing bears more risks in transaction than traditional manufacturing and service outsourcing. In this context, transactional risk is defined as the risks resulted from in-herent uncertainty regarding the design outcome faced by both buyers and sellers. Pro-totypes are commonly used in design outsourcing to elicit customers' needs and convey designers' capabilities, such that the information asymmetry and transactional risk would be reduced. However, in capital intensive industries, such as pharmaceutical, and aerospace, etc., prototypes are usually very expensive. Three quantitative models are developed in this research to analyze the trade-off between the value and cost of prototyping in three different, but progressive design outsourcing scenarios: (1) one buyer vs. one designer through single prototyping phase, (2) one buyer vs. one design-er through multiple prototyping phases, and (3) one buyer vs. multiple designers through multiple prototyping phases. …

Seller Inventory # 9783659458491

Title
Reducing Transactional Risk via Prototyping in Design Outsourcing
Author
Ke Sun
Publisher
LAP LAMBERT Academic Publishing
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365945849X
ISBN 13
9783659458491
Item weight
262 grams
Dimensions
220x150x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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