Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Massy, William F.

ISBN 10: 1421422743 / ISBN 13: 9781421422749

Published by Johns Hopkins University Press, 2017

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Bibliographic Details

• Title: Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
• Publisher: Johns Hopkins University Press
• Publication Date: 2017
• Language: English
• ISBN 10: 1421422743
• ISBN 13: 9781421422749
• Binding: Soft cover
• Condition: Acceptable

About this title

Synopsis

How can colleges and universities improve efficiency while preserving academic values?

Winner of the Typographic Jacket of the Washington Publishers

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.

An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

About the Author

William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious, he is the former president of the Jackson Hole Higher Education Group.