Reference Papers on Market Oriented Management Systems (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
US$ 23.55
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book examines the evolution of management information systems in marketing. It details the characteristics of successful systems and their impact on management. The author presents case studies of different types of systems, including retrieval, monitor, advisory, and decision-making functions, and discusses the management implications of each. The book also explores the use of simulation-based systems and real-time information acquisition. It emphasizes the importance of management involvement in the design and development of information systems to ensure their alignment with the company's goals and decision-making processes. The author argues that successful systems are founded on management's understanding of the decision environment, and that they evolve over time through a process of gradual refinement. The book provides valuable insights for managers seeking to understand the role of information systems in marketing and to develop systems that effectively support decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781332986811_0
- Title
- Reference Papers on Market Oriented Management Systems (Classic Reprint)
- Author
- Arnold E. Amstutz, Henry J. Claycamp
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1332986811
- ISBN 13
- 9781332986811
- Seller catalogs
- Marketing
Discover how market‑oriented management information and control systems influence policy and daily decisions.
This book examines current thinking on how companies build and use information systems to support marketing and management. It emphasizes evolution over time, showing that there is no one right solution and that useful systems grow with management needs.
- Learn how successful systems are shaped by a company’s unique information requirements, priorities, and management style.
- Understand four key evaluation dimensions: information recency, aggregation, analytical sophistication, and the level of computer authority.
- See how management and system specialists align problem structure, model data, and decision processes to improve decisions.
- Explore practical considerations for designing adaptable, scalable information systems in marketing and management.
"Synopsis" may belong to another edition of this title.
Forgotten Books
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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