The Referral of a Lifetime: Never Make a Cold Call Again!

Your Best Prospects Are Referred Prospects!

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale.

This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton’s system, they will naturally refer those potential new customers to you.

Tim Templeton is a speaker, coach, and consultant and is CEO of Consulting Gold, a company that helps clients increase revenue and profitability by implementing the high-touch–high-tech processes of its referral system and selected partners.


Foreword author Ken Blanchard is chief spiritual officer of The Ken Blanchard Companies. He is the author or coauthor of more than sixty books, including The New One Minute Manager®. His books have combined sales of more than 20 million copies in forty-two languages.