This concise book on agile and Scrum offers an alternative methodology for project planning in the communication branch in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles, but simply elements of the method. Scrum was invented by two organization scholars and further developed in the information technology industry. Today, it is applied in many disciplines, but scarcely at all in the field of communication. That is expected to change swiftly. Scrum is now being applied experimentally in communication and users are highly enthusiastic. [Subject: Communication Studies, Information Technology]

About the Author

Betteke van Ruler is a leading scholar in corporate communication and public relations. She began her career as a communication professional herself, moving to teaching in the 1980s and to academic research in the 1990s. She was recently awarded the honorary title of Officer in the Civil Order of Orange-Nassau for her work in bridging the gap between academic theory and practice. That became apparent early on through her books and articles for the profession and numerous lectures, clinics, workshops, and recently a new book entitled Strategic Communication Frame, an agile method for developing a strategy.

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