Reframing Business : When the Map Changes the Landscape

Richard Normann

ISBN 10: 0471485578 / ISBN 13: 9780471485575

Published by Wiley Jul 2001, 2001

About this Item

Neuware - 1983 veröffentlichte Dr. Richard Norman das erste Buch, das einen integrativen Ansatz zum Management von Dienstleistungsunternehmen beschrieb. Sein neues Buch 'Reframing Business' behandelt einen neuen strategischen Ansatz, der davon ausgeht, dass Unternehmen in der Lage sein müssen, Geschäftsprozesse und Geschäftsabwicklung zu überdenken, um auch in Zukunft wettbewerbsfähig zu bleiben. Hierzu ist es notwendig, dass sie Ideen, Konzepte und Modelle in die Praxis umsetzen können. Norman stellt hier neue Geschäftsmodelle vor und zeigt Unternehmen, wie sie ihre Abläufe neu strukturieren und die sich hieraus ergebenden neuen Möglichkeiten nutzen können.

Seller Inventory # 9780471485575

Bibliographic Details

• Title: Reframing Business : When the Map Changes the Landscape
• Publisher: Wiley Jul 2001
• Publication Date: 2001
• Language: English
• ISBN 10: 0471485578
• ISBN 13: 9780471485575
• Binding: Buch
• Condition: Neu
• Dimensions: 235W x 157H x 25D millimeters 235 millimeters width by 157 millimeters height by 25 millimeters depth
• Weight: 731 grams

About this title

Synopsis

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".

About the Author

RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.