With Baby Boomers working past the age of retirement and the arrival of Gen Z, we are seeing for the first time in history four ― sometimes five ― generations working alongside each other. As a result, organizations are experiencing the X-Y-Z Divide Syndrome, where generational diversity is seen as a negative element, making it difficult to build and maintain a happy and productive workplace. Baby Boomers, Gen X, Millennials and Gen Z have different mindsets, expectations and communication styles, yet they have one thing in common: they ALL feel misunderstood. Being aware of each other’s needs, challenges, viewpoints, strengths ― even fears, is key to unlocking the power of intergenerational collaboration.

Unlike most management books, Reframing Generational Stereotypes uses stories to reveal the origins of workplace conflicts, provide groundbreaking strategies to address them, and share first account best practices from leading global organizations. Whether you are a business leader, HR professional, employee, educator, student, or the founder or heir of a family business, this is a book you must read.

About the Author

Rachele Focardi is a global thought-leader on Multigenerational Workforce Dynamics, Future of Work, Employer Branding and Talent Strategy, and an expert on the Asian Talent Market. Since 2003, Rachele has spearheaded the Employer Branding movement globally, advocating that organizations and governments incorporate an Employer Branding Strategy into their workforce planning. She has advised hundreds of Fortune 500 companies, Asian organizations, NGOs and Government Agencies on how to unveil their Employer Value Proposition and launch their Employer Branding practices at home and abroad. Today, Rachele’s focus is to help organizations adapt to the needs of the new generations, bridge the generational divide, harmonize the multigenerational workforce and empower future leaders to drive positive change. Rachele is the Chair of the Multigenerational Workforce Committee for the ASEAN Human Development Organization, Founder of XYZ@Work and a Mentor at The Workplace Accelerator and various other organizations. Previously Chief Strategy Officer for Universum and main anchor/international network correspondent for CNBC, Rachele is also a member or MENSA.

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