Life is not about playing it safe. It’s disrupt or die. Reinvent yourself or face extinction. Gerald Ratner has reinvented himself multiple times throughout his life, from jeweller to gym owner to online retailer to author to public speaker to podcaster. He now teaches his business survival skills to people around the world and shows them how to exploit opportunity when others accept a loss - sharing his wisdom, so you can learn from his mistakes – and his successes
In this book you will learn how to:
- Look for the silver lining in every outcome, and to be ready to reinvent oneself at moments notice.
- Embrace change, take the unpopular path and become a business chameleon.
- Reset your mindset from the brain that built a £500 million jewellery empire before he was 45, lost it all and then built another multi-million-pound business less than 10 years later, you’ll get insights and actionable ideas for your life & business.
The outdated notion of one job or career for life is dead. The new security is not a pension or early retirement, it’s your ability to Reinvent Yourself and your career regularly. It’s not the strongest who survive, but those most adaptable to change.
Business life is about reinvention, and Gerald Ratner knows better than anyone what this means. Famed for 'pulling a Ratner', Gerald flipped his failure and turned it into success. Having transformed the biggest mistake of his life into a six-figure annual income, he is the very definition of reinvention in face of adversity and ridicule.
Rob Moore is known as the “Disruptive Entrepreneur” and highly regarded as an embracer of change, disruption and creating multiple businesses and income streams. Rob and Gerald have become great friends over the years and both believe it’s far better to Disrupt Yourself than be Disrupted by someone else. And as Rob says: “if you don’t risk anything, you risk everything”