Reinventing Innovation: Designing the Dual Organization

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products. It argues that the two pursuits cannot be achieved through a bland compromise, or by switching priorities back and forth. Only a ‘dual’ organization capable of amplifying the tension can optimize efficiency while seeding innovation. Reinventing Innovation examines the nature of dual organizing, presents a series of in-depth cases to reveal its principles, and explains how to fortify organizations with ‘ambidexterity’ capabilities. Ideal for tertiary students, academics, and practitioners, Reinventing Innovation contains a rich balance of theoretical principles, case insights, and practical guidance. 

Aaron C.T. Smith is Professor in the College of Business at RMIT University, Australia. He has authored 18 books, over 100 academic articles, and consulted to more than 120 organisations on these issues.

Fiona Sutherland was Senior Lecturer in the La Trobe Business School, Australia until 2015. She continues to teach into the MBA program.

David H. Gilbert is Associate Professor of Entrepreneurship and Innovation in the College of Business at RMIT University, Australia and Founder and Director of the internationally acclaimed Fastrack Innovation Program.