Break Free from Outdated Thinking
Traditional strategies are no longer enough. In a world defined by complexity and rapid change, businesses and leaders need a new approach.

This book delivers exactly that: a bold blueprint for strategic innovation that blends design-based methods with powerful change theories to spark real transformation. Explore what it takes to drive innovation-from the right mindset and team dynamics to the collaborative conditions that enable deep, systemic change.

Featuring 25 real-world case studies from entrepreneurs and intrapreneurs in sectors like Care, Education, Insurance, and Infrastructure, this book proves that lasting impact is not only possible-it's already happening.
For designers, consultants, and change-makers this book offers a next step beyond Design Thinking. Packed with practical tools and proven strategies, this is your guide to uncovering blind spots, unlocking creativity, and turning bold ideas into lasting results. Deep change is possible: it CAN be done!

About the Author

Kees Dorst is Professor at Princeton University's Keller Center and at the University of Technology Sydney. He is considered one of the lead thinkers developing the field of design, valued for his ability to connect a philosophical understanding of the logic of design with hands-on practice. He has developed a set of methodologies to tackle today's complex organisational and societal challenges.

Rodger Watson is an innovator and educator committed to the common good. Drawing on his expertise in design, innovation, psychology, and criminology he advises public, private, and nonprofit organizations on innovation strategy. He is a Research Fellow at Central Saint Martins (UAL) and Adjunct Fellow at the University of Technology Sydney.

Dr Barbara Doran directs Creative Intelligence and Strategic Innovation at the University of Technology, Sydney. She brings deep expertise in creativity as a catalyst for change, helping people and organisations expand how they think, collaborate, and lead. Barbara drives national and international projects that activate wellbeing, unlock creative capacity, and deliver transformative impact across sectors.

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