Title: The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management
Publisher: McGraw-Hill
Publication Date: 2001
Language: English
ISBN 10: 0070860815
ISBN 13: 9780070860810
Binding: hardcover
Condition: Good

About this title

Synopsis

From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from this emerging and lucrative area.

About the Author

Ray McKenzie is a customer advocate, enterprise architect, and Director of Management Consulting at DMR Consulting. He lectures worldwide to major business forums and groups of senior executives on both customer relationship management and IT-enabled change. He lives in Seattle, Washington.

DMR Consulting's Center for Strategic Leadership is a hink tank whose mission is to further the development of processes and techniques for applying I intelligently to a wide range of e-business opeations. DMR Consulting is a leading global provider of e-consulting services and ebsiness solutions to Fortune 1000 companies and Internet start-ups, with 65 offices in the United States, Canada, Europe, and Asia-Pacific.

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