Relationship Building in Public Relations (Routledge Research in Public Relations)
Language: English
Published by Routledge, 2017
Series: Book 9 of 10 - Routledge Research in Public Relations
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781138183230_new
- Title
- Relationship Building in Public Relations (Routledge Research in Public Relations)
- Author
- Theunissen, Petra; Sissons, Helen
- Publisher
- Routledge
- Publication year
- 2017
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138183237
- ISBN 13
- 9781138183230
- Item weight
- 604 grams
- Series
- Book 9 of 10: Routledge Research in Public Relations
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
"Synopsis" may belong to another edition of this title.
About the Author
Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand
Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand
"About the title" may belong to another edition of this title.
Ria Christie Collections
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