Relationship Management in Banking | Principles and Practice

Steve Goulding (u. a.)

ISBN 10: 0749482834 / ISBN 13: 9780749482831

Published by Kogan Page, 2018

About this Item

Relationship Management in Banking | Principles and Practice | Steve Goulding (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Kogan Page | EAN 9780749482831 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 109597540

Bibliographic Details

• Title: Relationship Management in Banking | Principles and Practice
• Publisher: Kogan Page
• Publication Date: 2018
• Language: English
• ISBN 10: 0749482834
• ISBN 13: 9780749482831
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 22D millimeters 234 millimeters width by 156 millimeters height by 22 millimeters depth
• Weight: 608 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.

Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

About the Authors

Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, with 25 of those years honing his skills as a Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.

Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in business and corporate banking. Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has co-authored several books in field of Commercial and Corporate banking.