Relationship Management In Hospitality &Tourism: A Professional Approach of RM for Hospitality and Tourism Professionals

The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies for building ever lasting relationship. It includes various case studies and perceptions of eminent authors. It highlights the importance of various forms of CRM. At last it suggests a unique model “LCU (Life Cycle Umbrella)” to the world.

Dr. Chiranjib Kumar (PhD, MPhil, MTM, BTS, FOM, PIDT in Tourism & Hospitality), is a noted academician, trainers and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on Ecotourism Planning Development & Marketing; Tour Guiding; Ecotourism Principles Economics and Project Designing, are some of the best book on tourism. At presents he is associated as professor with Gambella University, Ethiopia (Africa) a Govt. University under Ministry of Education. He has published a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects. He has also presented a large number of research papers in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development.