Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
Language: English
Published by Butterworth-Heinemann, 1998
- Softcover
- Used
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- Title
- Relationship Marketing for Competitive Advantage: Winning and Keeping Customers
- Author
- Payne, Adrian,Christopher, Martin,Peck, Helen,Clark, Moira
- Publisher
- Butterworth-Heinemann
- Publication year
- 1998
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0750640170
- ISBN 13
- 9780750640176
Issues such as:
*customer retention
*employee satisfaction
*supplier relations
*management of service quality
are all brought together to provide an integrated approach to the development of a relationship marketing strategy.
Complements the best-selling title Relationship Marketing
Presents a selection of some of the best writing on the subject by experts from around the world
"Synopsis" may belong to another edition of this title.
From the Publisher
"About the title" may belong to another edition of this title.
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