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Relationship Marketing: Process, Performance, and Profit


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ISBN 10: 1557387222 / ISBN 13: 9781557387226
Published by Probus Professional Pub
Condition: VERY GOOD Hardcover
From OwlsBooks (Toledo, OH, U.S.A.)

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Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2511636016

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Bibliographic Details

Title: Relationship Marketing: Process, Performance...

Publisher: Probus Professional Pub

Binding: Hardcover

Book Condition:VERY GOOD

About this title


Relationship marketing. Just a few short years ago, it was the hottest new marketing strategy in financial services. Today it has evolved into one of the most effective ways to build profits, as well as to increase customer loyalty and enhance efficiency.
This exciting new volume offers you an opportunity to look inside the institutions that have used relationship marketing with success in recent years and benefit from the lessons they learned along the way.
Take a new look at relationship a process, not a project. Find out how to use today's tools - modeling, profit quadrant mapping MCIFs - to identify the potential of customer households. Identify household behaviors - high-balance, ATM users - to develop products and offers to match their needs.
It's all here. The best and most up-to-date knowledge about relationship marketing. And with competition in financial services promising to do nothing but heat up, it's more important than ever to have this information on your fingertips.

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