Relationship Marketing (Professional Development S.)
Language: English
Published by Butterworth-Heinemann, 1993
- Softcover
- Used

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- Title
- Relationship Marketing (Professional Development S.)
- Author
- Payne, Adrian
- Publisher
- Butterworth-Heinemann
- Publication year
- 1993
- Condition
- Fine
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750609788
- ISBN 13
- 9780750609784
- Item weight
- 336 grams
"Synopsis" may belong to another edition of this title.
About the Author
Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.
David Ballantyne is Senior Lecturer in Relationship Marketing and Service Management in the Department of Marketing, Monash University, Australia. He was previously a Senior Associate at the Centre for Services Management at Cranfield School of Management and a Director of the Total Quality Management Institute in Australia. His expertise is in services marketing, logistics management and the emerging field of internal marketing.
"About the title" may belong to another edition of this title.
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